Karl Borowiec is the Chief Operating Officer at Orama USA, spearheading the brand’s strategic expansion into the American market. With deep expertise in high-end fenestration solutions, he leads the charge in bringing European precision and craftsmanship to Los Angeles discerning architectural community. From his base in the new LA showroom, Karl works closely with architects, designers, and homeowners to deliver tailored solutions that embody Orama’s commitment to elegant design and outstanding performance.
The new showroom in Los Angeles was inspired by the need to create a dedicated space where architects, designers and homeowners can fully experience Orama’s craftsmanship, precision and European design philosophies firsthand.
“Given LA’s strong demand for high-end, customizable fenestration solutions, the showroom serves as an interactive environment where visitors can see and operate Orama’s minimal frame designs, understand the technical details and consult with our experts on tailored solutions for their projects,” explains Karl.
The showroom is designed to be both a functional workspace and an immersive experience. Full-scale product installations showcase Orama’s ultra-slim aluminium systems in different configurations, while material samples and finishes allow clients to explore customisation options.
“We offer hands-on consultations with our in-house team, including drafting specialists and project managers to help discuss the feasibility and technical aspects of our products. Live demonstrations of our advanced systems showcasing our thermal performance which meet and exceed California’s stringent energy standards.”
The showroom positions Orama as a key player in shaping LA’s luxury residential and commercial architecture by providing a local hub for European quality window systems, catering to the city’s growing preference for seamless indoor-outdoor living, expansive glass facades, and sustainably focused designs.
“It’s more than just a product showcase. It’s a think tank for innovation and modern fenestration, fostering collaboration among industry professionals to push architectural boundaries in Los Angeles.” The primary audience for the LA showroom is a mix of architects, builders, interior designers and homeowners, each with distinct needs but overlapping interests. “The space is designed for architects, builders and designers to bring their clients, review plans and discuss specifications.
We display high-quality samples of our glass and aluminium systems, with aesthetic-based product displays that highlight the beauty and functionality of Orama’s systems in a real-world setting.”
For Karl, Orama is defined by meticulous engineering, from the slim aluminium profiles to the seamless integration of glass.
“Every detail, from sourcing materials all the way through installation, is executed with the highest standards to ensure flawless performance. The brand pushes boundaries in modern fenestration, combining cutting-edge European manufacturing techniques with today’ s advanced glass technologies. Orama’ s systems aren’t just about aesthetics. They’re designed to enhance energy efficiency, acoustics and the overall user experience.”
The brand delivers minimalist luxury, creating large-format, almost invisible barriers between indoor and outdoor spaces. “The refined aesthetics, superior craftsmanship and seamless operation embody a timeless sophistication that appeals to high-end residential and commercial projects.”
What Karl enjoys most about his role is the collaborative process of working with architects, designers and clients to find the perfect solution for their projects.
“Whether it’s tailoring a system to meet their unique design challenges or ensuring flawless execution from concept to installation, satisfaction comes from knowing that every detail contributes to an exceptional final result. The industry is constantly evolving and the challenge of refining materials, improving performance and setting new design standards is what makes it exciting. Plus, seeing a well-executed project reminds me of why this work matters.”
His relationship with Orama began about two years ago with a shared commitment to quality, innovation and precision. “Orama stood out to me in the market with its 100% European- made products, made products, engineering and direct-to-client approach, which made it an appealing partner for those who prioritize both design and technical performance. Every system is designed and manufactured with superior craftsmanship and consistency. Orama isn’t just selling products. They’re pushing the boundaries of architectural window systems, ensuring better pricing transparency, quality assurance and personalised experience for each and every one of our clients.”
Architects play a crucial role in Orama’s success, because they are the visionaries who push design boundaries and challenge the company to deliver the most refined, high-performance solutions.
“Their expertise in spatial composition, material selection and technical detailing help shape the way our products integrate into modern architecture. Architects bring creative and ambitious concepts that inspire new ways to refine and adapt our systems. They set design trends and often act as trusted advisors to our clients, making their endorsements of the Orama product essential for our brand growth.”
Orama’s minimal frames and design solutions are helping shape the architectural identity of the US market, especially in Los Angeles, where the demand for indoor-outdoor living, expansive views and modernist aesthetics is at its peak.
“Orama’s ultra-slim profiles and large glass panels reinforce the quintessential LA lifestyle—seamless transitions between interiors and nature, whether it’s the Hollywood Hills, Malibu or Beverly Hills. Homes are designed to dissolve barriers between the inside and the outside.”
LA architects and homeowners are increasingly drawn to European aesthetics, refined materials and minimalism, with a focus on craftsmanship, all of which align with Orama’s European identity. “The minimal frames market in the US has been experiencing significant growth, driven by increasing demand for modern aesthetics and high-performance glazing solutions. While Europe has long embraced ultra-slim systems, the US market, especially in high-end residential and commercial projects, is rapidly catching up. While the US market demands aesthetics, it also requires thermal efficiency, air-tightness and durability. Orama delivers performance adapted to California’s energy codes.”
Orama’s expansion in the US market is all about strategic growth—deeper engagement with architects and developers, and reinforcing the company’s presence in key high-end markets. “We started with the showroom in Los Angeles and will continue our expansion eastward.”
For Karl, being a visionary means anticipating the future, pushing boundaries and redefining what’s possible. “It’s about seeing beyond the conventional, challenging limitations and constantly innovating to create something both groundbreaking and timeless. It’s someone who can reshape the way spaces and people connect. A visionary is a forward thinker, someone who doesn’t follow trends but sets them.”
For Orama, being a visionary isn’t about flashy marketing or empty innovation. “It’s about the relentless pursuit of excellence in both design and execution. Every project, every detail, every collaboration is an opportunity to shape the future of modern architecture. Orama is striving to set standards by continuously refining our materials, engineering and performance standards. Every detail matters, and we’re always looking ahead like true visionaries do.”
“…Visionary is someone who can implement a strong idea by taking the various obstacles and challenges that come their way and turning them into solutions and advantages.” Ιlias Papageorgiou is the principal architect of PILA Studio, an architectural design firm based in Athens and New York. He and his partner Christina Papalexandri established the […]
“…Visionary is someone who treats each challenge with broadened observation; circular vision. He never stops and can see beyond the ordinary, much like a chess player who can think of many moves ahead.” Germano Agostini, chief executive of Agostini Group, is Orama’s business partner for Italy. In this edition of THE VISIONARIES, he speaks […]
Orama Minimal Frames and THE VISIONARIES featured in LIFO's Magazine special edition ATHENS DESIGN MAP, curated by Archisearch and Design Ambassador
